FRONT

BACK

a) What is the feeling you wanted your gum
package to portray? How did you achieve this?

The feeling I wanted my gum pack to portray was a feeling of a winter day. I achieved this by using the different shades of blue and naming it “FROST”icks. So, the name alone showed a cold and shivery feeling which you can get on a day of winter. In my backround I also made designs if you look closely. Theres these lines that kind of show like the trail that a person leaves when they skate on a winter day. Also theres a shimmery effect that looks like ice is shinning. If you look close enough you can kind of also see a snowflake effect. 

b) Who are you targeting your gum to? How did
you achieve this?

I am targeting my gum to people that love winter. It is for people that will go outside and have a good time even though its cold. They would play in the snow and go skating and skiing just like me. I believe i achieved this by showing the winter mood in my gum pack and with my punch line which is “The Frost.. Take it in!”. This basically means take the winter in and enjoy it.

c) What area in your design did you use Photoshop?

I used photoshop to make my winter based backround. I did this by using different brushes and experimenting for a while. I also made the frost effect on ” FROSTICKS” in photoshop and I cut out the recycling symbol on photoshop. I got the frost effect on the lettering by erasing and like smudging a font on photoshop.

d) More marks are given to designs that are
custom created and not just taken from free
vectors or free stock photography. What part of your gum
package did you custom design?

I custom designed the backround from scratch on photshop. I used the different types of brushes and just played around with them until i got something i liked. I also custom desgned the effect on “FROSTICKS”. I custom desinged the font (the punch line) by making an outline around it to make it stand out more.

 

 

What happens when you paint part of the layer mask
…black? …white? …grey?

When I paint part of the layer mask black it reveals the picture hidden in the back.

When I paint part of the layer mask white it reveals the picture in the picture that was in the front before and got painted black.

When I paint part of the layer mask grey it becomes partially transparent. It makes the front picture transparent so both pictures are visable in a blending way.

a) What were you trying to express and how did you achieve this?

I was trying to show that I am looking at my past and how I feel life is flashing by. It feels like just yesterday I was a little baby relying on my parents for everything and now I’m old enough that I don’t really need them as much. I have become my own person. I achieved this by putting my past in front of me as a baby in my picture and me looking down at it with sorrow and fear at the same time because I miss those days and I’m afraid I’m growing up to fast. I made the baby lighter and gave it alittle ghostly effect because it’s my past and it shouldn’t be blending into the rest of the picture which is taking place in the present. My body shape is really tight and almost hugging myself because I’m scared and showing fear.  Slowly the days I am presently in are drifting away and life is basically zooming by. It really scares me and a part of me wants time to stop moving so fast.

b) What filters did you use and where?

The filters I used are the following.  On the baby picture of me, I used the rough pastels filter. On the present picture of me I used a rough pastel as well. On the backround I used the spattered filter. On the umbrella I used the poster edges filter. On the ball I used a sprayed strokes filter and on the toy train I used the water paper filter.
 

c) What layer blending mode did you use and where?

The layer blending modes I used were the following.  I used the lumisosity on the baby picture of me. I used the dissolved blending mode on the present picture of me and the backround. I used the pin light blending mode on the umbrella and the gradient layer I added.  

d) What special brush did you use and where?

On the bottom front of my backround I had this white space because of using the filter on the backround so I used a special brush to blend it in with the rest of the picture. I used the eye drop tool and got my colours from the backround and then used spatter #46 which is one of the speacial brushes and I put splotches of paint all over the front bottom of my backround. Then it seemed to me as there was too much paint and I should keep this area alittle lighter because I want the past picture of me to show more so I used the eraser tool and used the spatter #46 again and just applied it lightly over the area I painted.