FRONT

BACK

a) What is the feeling you wanted your gum
package to portray? How did you achieve this?

The feeling I wanted my gum pack to portray was a feeling of a winter day. I achieved this by using the different shades of blue and naming it “FROST”icks. So, the name alone showed a cold and shivery feeling which you can get on a day of winter. In my backround I also made designs if you look closely. Theres these lines that kind of show like the trail that a person leaves when they skate on a winter day. Also theres a shimmery effect that looks like ice is shinning. If you look close enough you can kind of also see a snowflake effect. 

b) Who are you targeting your gum to? How did
you achieve this?

I am targeting my gum to people that love winter. It is for people that will go outside and have a good time even though its cold. They would play in the snow and go skating and skiing just like me. I believe i achieved this by showing the winter mood in my gum pack and with my punch line which is “The Frost.. Take it in!”. This basically means take the winter in and enjoy it.

c) What area in your design did you use Photoshop?

I used photoshop to make my winter based backround. I did this by using different brushes and experimenting for a while. I also made the frost effect on ” FROSTICKS” in photoshop and I cut out the recycling symbol on photoshop. I got the frost effect on the lettering by erasing and like smudging a font on photoshop.

d) More marks are given to designs that are
custom created and not just taken from free
vectors or free stock photography. What part of your gum
package did you custom design?

I custom designed the backround from scratch on photshop. I used the different types of brushes and just played around with them until i got something i liked. I also custom desgned the effect on “FROSTICKS”. I custom desinged the font (the punch line) by making an outline around it to make it stand out more.